I remember the old school bliss of getting up to bright new
news paper with headlines informing me about important news of the day before
my eyes got accustomed to the full light of the day. The headlines were always
made to catch your eyes first to inform you maximum about day’s excerpts
without reading much, without spending loads of time in reading the finer text,
hence printed in big bold letters. Naturally when “read-o-holics” like me open
their eyes to news paper in the morning, we are not really looking for moving
our hands a lot before we get our first dose of news to wake us up well to turn
the page and read on! It’s almost like , coffee or tea for few people, they don’t
start functioning well if they don’t get their beverage, just like that we
drink our first dose of news to wake up, but..
There is always but in this world from where the problem
starts. Be it butt or booty.
I totally understand it’s an era of advertising and many
have huge amount of money to put up full pager campaigns, I respect the money
they have and the power they have to manipulate perceptions of lazy first
pagers like me. But come on guys! Headlines had their own reason to exist,
exist on the FRONT freaking page! We don’t function well without reading the
news headlines and sorry but your ad cannot intrigue us for more than few nano
seconds before we have to use our muscle power to lift the news paper and do
that irritating page turning before we start functioning properly. it’s a kind
of a torture where someone switches of the coffee maker of a ‘waking up to
coffee’ person and tells him to wait till the percolator brews the coffee. He will
grumble continuously with the gurgling sounds that device makes till he gets
his coffee.
Why I can’t just open my eyes to big familiar print bearing
hard enough reality to bring me back to world in a fraction of moment? Why do I
have to settle for gazing at some graphical building or some old starlet laden with
glittering jewel which doesn't intrigue me for more than few nano seconds?
Why do I have to turn the pages before my muscles start
functioning well?
God! I want to protest, but for that I need a cup of coffee
first..
Strange strange world....
Good morning.
I totally agree...the very existence of headline is gone for a toss in today's media
ReplyDeleteI totally respect your ideas and views. But in today's era, people are more money driven. Unless untill the newspaper don't enlighten their papers with ads won't earn enough. They can do one thing is have all the ads on single page. So the readers like you can I gaze through the news being bothered about the ads.
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